Category Analyst
Job description
- Analysis of category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries’ consumer/shopper research
- Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/ promotional effectiveness/etc.)
- Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands
- Ensuring a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager
- Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions
- Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support
- Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team
Profile
Professional requirements:
- University degree (Masters/Bachelor) in economics, marketing or equivalent
- Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred
- Knowledge of the German trade landscape
- Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK)
- Excellent numerical accuracy with attention to detail;
- Profound conceptual skills turning insight into compelling trade and category stories
- Fluent in German (full professional proficiency), strong understanding of English (written and spoken)
Personal qualifications:
- You are a team player, approachable, pro-active, positive and strong communicator
- You have a great passion for data insights and the ability to persuade others of your ideas
- You promote an hands-on mentality, working independently with organization skills
- You show strong ownership for your tasks and projects to progress and achieve results
- You enjoy working successfully in a small, highly networked team and dynamic environment
- You want to take an active role in identifying and shaping today’s and future potentials of the business
- You are passionate about our brands and want to become a brand ambassador
Offer
- Active role in co-shaping the German business with huge future potential
- An exciting job and challenge to have end to end responsibility in which you can leave your own signature
- Professional working environment with an interpersonal atmosphere fostering an open dialogue
- Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week & 30 days vacation
- And as we love our brands and products, you can enjoy them every day in the office with a coffee
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