Category Manager Biscoff
Job description
Within the Sales Office Spain you will be responsible for driving the development of Biscoff brand in the categories of Cookies, Spread and Ice-cream.
- You will contribute to the development of an ambitious omnichannel strategy for Biscoff.
- You will do category segment data analysis for Biscoff categories, using data sources like 1) retail POS 2) market and consumer panel data e.g. IRI or Nielsen 3) customer specific insights and 4) Sell-out data-sharing of Retailers 5) bespoke Lotus Bakeries’ consumer/shopper research (like U&A).
- You create an annual category plan consisting of guidance to sales teams on Assortment, Promotion, Pricing, Shelf placement, based on understanding competitor activities.
- From the category plan, you give guidance to Marketing in order to secure excellent in-store visibility execution in all sales channels (Retail, Away from Home, Online).
- During the year, you will co-lead the regular category business meetings, where status of annual plan vs. YTD reality gets discussed, and where corrective measures get agreed.
- For this, you will during the year analyze market and retail POS data to generate new insights and new tactics concerning category and customer dynamics.
- You will create compelling selling stories per Sales Channel on the added value of our portfolio for the development of the customer´s business. You act as “scriptwriter for Sales”.
- You will also join the Key Account Managers in visiting key customers.
- Lead numerous interconnected processes between marketing, logistics & sales in order to achieve excellence execution with our clients within innovation, assortment, visibility etc.
- Develop selling-stories as captain of category touching key points as price, planogram, assortment, visibility, shopper conduct and consumer behavior.
In this role you will report to the Marketing & Category Development Manager Spain, and work in close collaboration with Marketing & Category Development Director SOF EU, and the internal network of Category Management peers in the Area Sales Office Europe (Consisting of 9 countries).
Profile
- Bachelor or Master Degree (Marketing, Commercial, Economics,….)
- At least 4 years of relevant experience in (trade) marketing or category development within FMCG.
- Experiences as Sales Representative / Account Manager / Marketing are a nice plus.
- Team player with passion for building brands.
- Lotus Biscoff fanatic!
- Fluent in Spanish and good English skills (>C1).
- Solid knowledge of Excel, PowerPoint, Nielsen & Data-Sharing.
- Strong analytical skills & detail-oriented.
- Excellent communication and presentation skills.
- Sales hunter & growth passionate.
- Excellent building win/win stories with customers to achieve success.
- Hands-on approach and going the extra mile to get things done.
- Our company Core Values are: Team spirit, Open Dialogue, and Passion.
Offer
Lotus Bakeries offers you the chance to work in a pleasant, growing and stable environment. The Spanish market has high strategic importance for the Group. But we are still only getting started. This is a challenging role allowing independence, responsibility and further growth opportunities within the company. We offer an interesting salary and benefits package and a work-life balance.
Do you want to be part of a terrific team with the ambition to create small moments of happiness every day? Meet our people, discover their unique skills and get excited to join them in a great work environment.
Meet the team