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Head of Category Development

Verenigde Staten
San Francisco
The Head of Category Development leads the strategic and operational execution of category management initiatives, driving the growth and profitability of Lotus Bakeries' brands by aligning category strategies with corporate objectives and market opportunities.   Central to this role is the close collaboration with Sales, Marketing, and external retail partners to develop and implement category growth strategies. These strategies enhance shopper engagement, optimize in-store performance, and strengthen retailer relationships. This is achieved through the creation of compelling category management stories, utilizing data sources such as Nielsen, and internal account-level insights to deliver actionable opportunities for growth.   To support these initiatives, the Head of Category Development leads and mentors the Category Development team, fostering a collaborative environment that bridges departments and ensures alignment with broader business objectives. By turning insights into strategic actions, this role informs critical decisions and reinforces Lotus Bakeries' leadership in the marketplace.
Solliciteer voor deze job
Biscoff marketing team at HQ in Lembeke, Belgium

Functiebeschrijving

Category Management Strategy

  • Lead the development and execution of the category management strategy, aligned with Lotus Bakeries’ corporate goals and brand strategies.

  • Develop strategic recommendations for product assortment, promotional plans, and in-store visibility to optimize shopper engagement and sales performance.

  • Collaborate with Marketing and Sales to ensure alignment of category strategies with brand strategies.

Business Insights & Analysis

  • Analyze multiple data sources, including syndicated data (e.g., Nielsen), retailer POS data, and internal sales metrics, to identify trends, consumer behaviors, and actionable opportunities.

  • Provide actionable insights and regular performance updates, including market share, distribution, pricing, and promotional effectiveness, to inform strategic decision-making for internal stakeholders.

  • Monitor and assess competitor strategies, market positioning, and emerging trends to make predictive recommendations and stay ahead of the market.

  • Turn complex data sets into clear, impactful insights and stories to inform decision-making for internal stakeholders and retail partners. 

Team Leadership & Development

  • Lead, coach, and develop the Category Development team to ensure high performance, continuous improvement, and professional growth.

  • Set clear objectives, provide regular feedback, and support team members in achieving their goals.

Process Optimization & Reporting

  • Establish and track key performance indicators (KPIs) to measure the success of category strategies.

  • Develop tools and processes to monitor performance and provide actionable insights to leadership and stakeholders.

  • Utilize data and analytics to refine methodologies, ensure operational efficiency, and drive continuous improvement across category management initiatives.

Profiel

Professional Experience:

  • Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree preferred.
  • Minimum of 7–10 years in Category management, Trade marketing, or a similar role in the CPG industry.
  • Proven experience with syndicated data tools such as Nielsen, IRI, and retailer-specific POS systems.
  • Experience in team leadership and cross-functional collaboration.
  • Strong track record of driving category growth through data-driven insights and strategies.

Skills & Knowledge:

  • Strong analytical and strategic thinking skills, with the ability to synthesize complex data into actionable insights.
  • Exceptional communication and presentation skills, both written and verbal.
  • Expertise in shopper behavior analysis and in-store marketing strategies.
HR team in our HQ, Belgium

"Onze werksfeer is echt uniek. Mensen zijn gepassioneerd over hun werk, en werken hard en zijn zeer gedreven om het bedrijf verder te laten groeien en te verbeteren. Tegelijk is het een aangename werkomgeving met weinig stress en waar iedereen bereid is om elkaar te helpen. Een perfecte balans voor mij."

Testimonial - Anouck Draps

Anouck Draps

Global E-Commerce Development Manager Natural Foods

Aanbod

To be determined. 

Solliciteer voor deze job
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