Marketing Manager
La poste en détail
- Development of the biscuits, spreads and natural foods portfolio strategy (including pack-price-architecture, assortment & innovation strategy)
- Development of the Biscoff brand strategy & growth plan
- Full Marketing mix planning and best-in-class brand activation across touchpoints together with the TM Manager
- Brand performance tracking and identification of opportunities & risks in collaboration with the cross-functional team
- Monitor and drive Marketing effectiveness to ensure that our budgets are allocated to activities with best ROI
- Lead, inspire, develop and motivate the local Marketing team with 2 direct reports (Trade Marketing & Brand Management)
- Co-operate closely with local cross-functional teams, global teams and central functionsStrong business mind-set and a clear vision to further build our brands in the German markets are key to the success of this position, as well as pro-active entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile. The Marketing Manager role is based in Düsseldorf and reports to the Country Manager Germany.
Profil
Professional requirements:
- University degree (Masters) in economics, marketing, communications or equivalent
- Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
- Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
- Strong commercial mind-set to develop successful business cases and identify future opps & risks
- Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
- Strong experience in implementation and activation of Social Media campaigns preferred
- Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
- Fluent (spoken & written) in German and English
Personal qualifications:
- You are a true team player, approachable, pro-active, positive and strong communicator
- You have a great passion for building & emotionalizing our brands and to become a brand ambassador
- You demonstrate strong drive with an hands-on mentality
- You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
- You show strong ownership for your tasks and projects to progress and achieve results
- You want to take an active role in identifying and shaping today’s and future potentials of the business
- You show a positive attitude in life with the ability to inspire others taking them on a joint journey
Offre
- Active role in shaping the Lotus Bakeries Germany business with huge future potential
- Responsibility for bringing alive our brand vision with a high scope of individual management
- Professional working environment with a great interpersonal atmosphere
- Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week, 30 days vacation & a company car also for private usage
- Thinking-out-of-the-box-mentality in which you can leave your own signature
- And as we love our brands and products, you can enjoy them every day in the office with a coffee
Postuler
... Ou venez faire connaissance avec l'équipe
Vous voulez faire partie d’une équipe de choc dont l’ambition est d’offrir de petits moments de plaisir et de bonheur au plus grand nombre ? Parlez-en à vos futurs collègues. Vous ne voudrez plus attendre pour les rejoindre dans cet environnement de travail exceptionnel.
Rencontrer l’équipe